YES, MISS EARTH IS ON AN UPSWING!

by Rainier Abad-Santos

The Miss Universe pageant is used to being number one. The Miss World Beauty pageant says they are the number one. The Miss International Beauty Pageant shouts it out that they are the real number one. And what does that make of for Miss Earth?  Well, if Miss Universe Beauty pageant cannot come up with something that will make the world of pageantry ecstatic and buzzing for its winner for quite a long long time, then Miss Earth will overtake it this year.

THE RISE OF MISS EARTH

Most pundits say that Miss Earth is a third world pageant and as it is, it is labeled as mediocre and wanting. But in a world with beauty and perfection as one of its aim, Miss Earth slowly created awareness with its unique advocacy – saving Mother Earth. On the other hand, Miss Universe has its AIDS Awareness programs; Miss World has its Beauty of a Purpose emphasis and Miss International Beauty Pageant is geared helping children. Hence, we could see that the greater undertaking is on the side of Miss Earth and by playing the same game as other beauty pageants; it is rising above the others with its skillful way of promoting it.

At the beginning Miss Earth had only one of its legs in forward stance. But on its first year, it had already created awareness that it is a beauty pageant to watch out for. Pageant organizations that rate pageants consider it as one of the Grandslam pageants and it has edged out Miss International in the rankings. Some consider it as belonging Top 3. But this 2012, it seems that it had completely laid down the marker for its eventual rise to the top. And why do I say this? Well, let us enumerate the indications why this is Miss Earth’s year:

First of all, a lot of people are elated with the selection of Miss Czech Republic as the new Miss Earth 2012. In a world that is trying to stand for rightness and incisiveness, the pageant opted to choose a candidate who did not give the correct answer. And they are standing by this choice. Miss Czech Republic is a very beautiful woman who will give a face to Miss Earth and will for sure be in the annals of beauty pageant history to be adjudged as the most beautiful winner in this particular year. There is no comparison of the facial beauty of Miss Czech Republic to Miss China (Miss World) and Miss Japan (Miss International). Reviewing the candidates for this years’ Miss Universe, I cannot see anyone whose facial beauty comes into comparison with Miss Earth 2012. 

Secondly, no one talks about first runner-ups. In this year’s edition, all brickbats were thrown at Miss Philippines. Although she’s not the winner of the pageant, she was adjudged as Miss Air equivalent of the first runner-up position; people were raising arms against her choice. I would have wanted to stand up and say, hey peeps, why do you have to be so hard and difficult for Miss Philippines. She represented you and she did this with her heart and soul and yet you cannot be happy and happy for her. It is such a lot crap that you did not see the wisdom of her win.

Thirdly, there is an entire attempt to cast aspersion to the selection of Miss Earth. O yeah, so someone wrote a startling article that Miss Lorraine Schuck was caught selling the title for $4Million? O well, this is baloney and the write-up was surely meant to drum up controversy when there is already enough. Let us dissect the pitch.

“Miss Lorraine Schuck was caught selling….” – watch the video. Did she offer the title for sale? Or those pretenders who are supposed to be Russian journalist representing an oligarch did? The article was written slanted against Miss Lorraine. They placed a disclaimer but the arrow is aimed at her and besmirching the reputation of the pageant and its owners.

     

And the write-up says further that the Executive Vice-President is negotiating the price for the Miss Earth Crown. Again why would she negotiate? Note that she entertained them in her office and then the Russian journalists are saying that for the price of $2M for the crown for Miss Russia. Of course Miss Lorraine Schuck vehemently refused. And in turn, she was offered $4M. And she does a turn around. I can’t believe also that with just a crown, people will sell their souls. It is very surprising for these journalists to buy the crown for Russia when the cash prize is just $20,000. The whole thing is so contrived. Now click on the link and watch for yourselves if there is truth to the matter.  

http://www.youtube.com/watch?feature=player_embedded&v=zbxj17tAEYI

Fourthly, we understand that there are candidates that are very difficult. In every pageant, there are those that act like divas. We cannot satisfy all of them. But this is a competition and in order to advance into the competition one should be within the graces of the organization holding the pageant. If the candidate cannot hold onto the rules and regulations of the pageant organizers, then they should just be who they are and expect themselves to lose. If they win, so be it. Read the FB page of Miss Belgium of what she had to say in the pageant. In one conversation, she says a lot of things but surprisingly in general she had good things about the pageant. This is her FB link: 

https://www.facebook.com/pages/Miss-Earth-Belgium-official/198749513527289?ref=ts&fref=ts

Lastly, although the pageant came back to its native soil, preparation was not a problem as different organizations, towns and provinces opened their doors to hosting different activities of the pageant. The Miss Earth Pageant knows its advocacy and thus if they are only enclosed within the confines of hotels or other elite venues, it will not be able to reach out to the people. Hence, this writer is appreciative that the activities reached out where the common people are since the greater part of the population is the one affected when Mother Nature lashes out its fury.

http://www.demotix.com/news/1605932/miss-earth-2012-candidates-arrive-pangasinan

http://www.asensopangasinan.com/blog/miss-earth-international-2012-in-pangasinan/

All in all, when people start talking about the pageant, it only means it has reached the target spectators and thus more awareness for its activities. When controversy arises, it is an indication that the greater part of the target population’s penchant for news is activated and thus, more and more people are talking about it. Most people in the industry say, “Good News or Bad News” is still news. Miss Earth is in the news and it is mostly good news. Miss Earth has finally arrived this 2012. Kudos!