THE MISS UNIVERSE SAGA – THE PHILIPPINE EXPERIENCE (SERIES 1 OF 5)

By Jetset Alejandro

I was 9 years old when Gloria Diaz conquered the universe and became the first Filipina to give the country pride about the famed beauty of its women. Pride was much greater in the paternal side of Gloria as she acknowledged half of her heritage that she was from La Union and that her father is from the idyllic town of Aringay. I can vividly recall all the elementary pupils from the town lined-up the streets where the motorcade will pass through and when the motorcade arrived, I broke from the line and ran to the old Spanish church of more than 400 years old where there will be a thanksgiving mass in her honor. Pride set in every one’s heart because she showed that she was one of us. More so, I was beaming with pride because I am part of those relatives rejoicing in a feat that someone from their kind won in an international contest.* People looked highly at Gloria because of the grandeur, cultured ways and spunk that emanated from her. There was never a sign of irritation from this girl who was catapulted to a Greek Goddess stature by her countrymen. As a young kid of 9 years of age, my passion for beauty pageants started with Gloria.

Every news item is lapped up whenever there is a pageant that is held in the country. We have to wait for the national newspapers to feature the results of the pageant. Televisions were black and white by then and slowly they evolved into colored viewing until this present time when the internet has almost taken over viewing pleasures in pageantry.

Year in, year out, we were monitoring what is happening in the pageant world. Beauty pageants all over the world are becoming popular and such rabid following can be felt in the Philippines. The turning point for Philippine pageantry is when the second Miss Universe from the Philippines was crowned in Greece, Miss Maria Margarita Moran. The following year, the pageant was held in the Philippines where Miss Spain Amparo Munoz Quesada was crowned as Miss Universe. Under the Marcos regime, the Philippines was being promoted as a new haven of peace, discipline and beauty. It is a place where the true, the good and the beautiful reside.

THE FORMATIVE PERIOD IS ALSO THE DEFINING PERIOD = 1964 – 1970

After Lalaine Bennet’s 4^th runner-up placement in the Miss Universe Beauty Pageant in 1963, Binibining Pilipinas became the new franchise holder for selecting the Philippine representative to the contest in 1964. For this seven-year period, the Philippines saw the entry of its representative three times to the semifinalist position. One eventually becomes Miss Universe which was in 1969 as we have discussed earlier. This period in Binibining Pilipinas history can be aptly called its formative years. I call it the formative years because it is a term for a period of growth and development. Some people say that a formative period is a transition period. But in more ways, it could be more of a defining period for the Binibining Pilipinas as their achievement in 1969 really established the foundation for selecting the most appropriate and deserving girl to represent us in the pageant.

THE FORMALISM PERIOD = 1971-1980

If we look at the years of 1971 -1980, there is a common denominator of the Philippine candidates that participated in the Miss Universe. This is a year where formalism among the candidates is observed. When we talk about formalism, it refers to the adherence to structured standard of the time as dictated by culture, tradition and mores. Take the case of Vida Doria in 1971. She was described as saccharine sweet, lovely and a paragon of primness, beauty and grace. Fashion designer Luis delos Santos describe her as very classy and beautiful in a Filipina way. In 1972, we sent Armi Barbara Crespo who was in every essence the paragon of the “Dalagang Pilipina” immortalized in the song with the same title. Armi was every inch the prim and proper type. She wore a long-sleeved polka dot dress with her hair made in a bun at the topmost side of her head. She moved with grace and fine movements. In 1973, Margie Moran continued the trend. She was simple yet graceful. She is structured and organized and she on that stage in Greece, she exemplified the gracefulness of a swan for which to some writers the Gods and the Goddesses of Greece bestowed her crown because of her Goddess upbringing.

 In 1974, Guadalupe Sanchez represented the country in the pageant where she played host.  Guada was described as snobbish yet regal as she exuded the air of royalty. In 1975, another favorite of mine was crowned Binibining Pilipinas Universe Rosemarie Chiqui Brosas who was 4^th runner-up in the Miss Universe during her time. Chiqui was very cultured. She has this very sweet and vibrant countenance and she moves with queenly demeanor. In 1976, Lizbeth de Padua, summa cum laude from UP Los Banos represented the country in the Miss Universe Beauty Pageant held in Hongkong. She was fashionable. She walked with grace. She talked with so much eloquence. In 1977, Anna Lorainne Kier jolted the pageant world winning the Bb. Pilipinas Universe title with a short hair. But still she was every inch the candidate that exemplified the regality of the Filipina at that time. She exuded grace and elegance.

In 1978, Jennifer Cortez was adjudged as the winner. It would seem that this is the transitional year to a decade of realism. Jennifer is spunky and egregious. She was practically a deviation of the formalism years. Although Jennifer was a very gracious person, she did not shine in the pageant.

Tempered probably by the result of the choice in 1978, in the year 1979, Criselda Cecilio who was simple, charming and refreshing was chosen to represent the country in Perth, Western Australia that year. She has a pleasant and a beautiful face with matching wit and eloquence but with the formidable competition at that time, she failed to make a dent in the competition.

In 1980, the Binibini went back to the time and tested “formal” beauties with the selection of Ma. Rosario Silayan. She was an epitome of grace and queenly demeanor. She was adjudged 3^rd runner-up in the pageant.

Note that in the formalism years, 1972, 1973, 1974 and 1975, the Philippines had a 4-year streak in the Top 5. After 4 years, the Philippines was back in the scene when the Chat Silayan garnered a 4^th place position in 1980. In 1971, it is also noteworthy that our candidate was chosen by the press to be Miss photogenic. In the formalism years, we had a 50% batting average in entering the semifinals and the Top 5 and we had a 10% performance rate in garnering the title of Miss Universe.

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* On the side, recalling those years, I feel the angst of my town mates when the majestic church crumbled during the July 11, 1991 earthquake that happened in Northern Luzon.